Julian J. Schrader

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Julian J. Schrader

First time around? Let me introduce myself.


"All great things have small beginnings."
— Peter Senge

The Power of Starting Small

For a couple of months now, we start every project at Sophisticates using what we call an “MVP workshop”. Many clients come to us with their vision of a custom software, but not a specific plan of what exactly it is they need. So the first thing we do is figure out which features we really need to build in order to create a useful [...]

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Challenge Your Assumptions!

The other day I took my bike in to get a flat tire fixed. The air would always stay in there at 5.5bar for my usual 30 minutes ride, but after letting the bike sit in the garage over night, the pressure would be gone. I assumed the valve was broken, and I told the repair guy when I handed over the bike. He changed the tire, I paid for [...]

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Predictions Are Difficult

Running businesses means to try and predict a lot every day. Which actually is impossible, because there’s never enough information about the things we need to decide. Often because we cannot afford the time or money required to gather more information. All we can do on a regular basis is guesstimate. We need to get comfortable using the [...]

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"Focus. You can always do the other stuff later."
— Unknown
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